A Plane Crash, A Glacier, And An Entrepreneur: How Icelandair Opened Up Air Travel For Everyone
But Eliasson refused to give up. He was a fiercely ambitious man on a mission that ended up changing the face of the airline industry. Through force of will, he and his cofounders invented the budget transatlantic flight and opened up Iceland to the rest of the world. His efforts laid the groundwork for Iceland to transform itself from one of Europe’s poorest nations to the most developed nation on earth by 2008.