Bidders submit written bids without knowing the bid of the other people in the auction. The highest bidder wins but the price paid is the second-highest bid.

This type of auction is strategically similar to an English auction and gives bidders an incentive to bid their true value.

Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness or banner noise.

“Any headline that ends in a question mark can be answered by the word no.”