Edmonton isn’t the first place to hype the bus with an overblown video campaign. The Danes are way ahead on that count—having dropped “Epic Bus Ad” on the world in late 2012 (what has two thumbs and a license to operate oversized passenger vehicles? This driver) then following it up earlier this year with “Epic Bus: The Sequel” (hold onto your panties, ladies). The Edmonton Transit System reportedly paid $27,000 for three COOL videos; if not riders, the ad is at least drawing eyes, with more than 300,000 Facebook views since last week.

via @CityLab